{Content Creation,
brand strategy &
PHotoshoot}

DONE FOR BEACH HARE - New York, NY
JUNE 2020

For Beach Hare (@beachharehats), I helped milliner and owner Tamra with brand strategy. I also led content creation for her Instagram page and website. Together, we determined her target audience and the type of brand image she wants to emulate. In order to create a consistent brand image for Beach Hare, I organized and executed a photoshoot  to convey her beachy yet sophisticated aesthetic.